One of my biggest frustrations with email are the not-quite-spam emails that you want to see, but you don’t want clogging up your inbox. Emails from a theater I like about their new productions. Emails about new exhibits at the local museum. Emails about new artwork by your favorite indie artists. I have never figured out a good way to handle these until I saw this post about John August’s working setup.
And there the brilliant idea is… Set up a rule to forward any email with the word “unsubscribe” in the body to a separate mailbox. They don’t clog up your inbox, and you can easily sort through the folder once or twice a day to see if there’s anything interesting, to unsubscribe from mailing lists, or to mark things for spam. An elegant solution to a modern problem.